Meet the Team

Amy Frith

Executive Director

Amy Frith serves as the executive director of Parkview on Hollybrook and is responsible for directing the day-to-day operations. With over 20 years of experience in health care management, marketing and operations, Amy provides our community with a wealth of knowledge, innovation, leadership, a proven success record and a genuine compassion for the generation we serve.

“It’s a privilege to care for those who have cared for us,” Amy says. “Our elders continue to grow and learn. Their lives are filled with possibilities, and each day they are creating their legacy. The opportunity to share in these most precious times infuses my heart with joy!”

Stacy Duncan

Director of Sales and Marketing

Stacy Duncan leads Parkview’s marketing team as our director of Sales and Marketing. With over 14 years of marketing experience, her career in senior living marketing began in 2013 and she immediately found her passion. Stacy assists families in finding the right community to best address the needs of their loved ones.

Stacy has a great amount of respect and knowledge for the vital role each member of our team brings to the community. She sees each day as an opportunity to make a difference in the lives of those we serve.

“There is no truer statement in senior living than ‘our residents do not live in our workplace, we work in their home.’ We work for an amazing company that allows us to think outside the box to enrich the lives of those whose paths we cross daily. It is definitely a blessing.”

Scott Springer

Resident Services Director

Scott Springer, our Resident Services director, takes great joy in building enriching activities that strengthen the bodies, minds, spirits and curiosities of our residents. Scott is a servant who leads by example. He recognizes that our seniors deserve to live lives that are vital and vibrant. Also, in memory of his own parents, he “treats others as they wish to be treated.”

In his spare time, Scott enjoys re-purposing old/antique furniture. He loves to give something old or discarded a new look and useful purpose.

Sharon Morris

Business Office Director

As Business Office director, Sharon Morris is in charge of “all things financial” at Parkview on Hollybrook. She has a wonderful background in financial services, having worked for a large group of doctors in the Dallas area, handling billing, collections and training.

Sharon loves working with seniors and embraces Parkview on Hollybrook’s role to provide a comfortable home with a social experience for seniors who may otherwise be lonely and isolated.

Although her job is demanding, Sharon always enjoys taking time to spend with our residents. “I’m never too busy for them,” she says. Sharon treats every day as a new day and another chance to be better than the day before.

Larry Smith

Facilities Director

As our Facilities director, Larry Smith enjoys keeping things running smoothly for our Parkview on Hollybrook family. With over 16 years in the health care industry, Larry has gained the inside track with his knowledge in life safety and industry standards.

“Resident safety is always my number one concern,” Larry says. “Making sure I meet customer service requests timely, the facility is properly maintained and cleanliness are my minimum standards for excellence in quality.”

As a Longview native, Larry enjoys sharing stories of Longview history with residents.

David Lichty

Culinary Services Director